Claudio was born in Alba on the 30th of July 1960. From being a boy, he followed his father Gigi in the pursuit of a great wine project promoted by Arturo Bersano. In 1980, he graduated from the Istituto Umberto 1° oenological school in Alba, where he was also a member of the board of directors, representing the students. Active in the social and political life of the town of Alba, he became a writer for local and national magazines, working his way up to "Il Corriere Vinicolo" in Milan.
He did his compulsory Civil Service at the Enaip-Acli, dealing with agri-food quality. Then in 1986, he launched his own winery, becoming a supplier of grapes to the family business, Cantina Gigi Rosso.
In 1989 he wrote a book on organic winemaking entitled “Vinificare secondo metodologie biologici”, published by La Casa Verde Editrice. From 2007 to 2010 he was chairman of the Consortium for the protection of Barolo, Barbaresco, Alba, Langhe and Roero, guaranteeing unity and dealing with the decision-making process that led to the certification of the wines. For another two years, he represented Piedmont in the chairmanship of the Comitée Europeenne des Regiones du Vin.
He ventured into original artisan productions, including wine vinegar, and wrote the book "Asi-l'aceto nella tradizione piemontese" (“Asi” - the Piedmontese tradition for vinegar).
He has recently developed projects for rural reunification and relaunch in the Langhe municipalities of Roddino and Levice. In the case of Levice, the project developed was for a hazelnut plantation. Since 2015 he has focused on the rural and winegrowing rebirth of the old Garino estate in the municipality of Clavesana.